The monograph "Reputation Management and Family Business" presents a strategic model of reputation management of family businesses, important in gaining long-term competitive advantage and building enterprise value. Description of conditions, components and processes of reputation management and identification of relations between them allows to identify key elements of the concept of corporate reputation management and practical recommendations for using this concept in improving functioning of family businesses. The publication is addressed to researchers, students and managers interested in the subject of entrepreneurship and management.
The publication of the monograph was financed under the Ministry of Science and Higher Education program called "Regional Initiative for Excellence".
For more information, please visit the Routledge Publishing website.
The publication is available in open access.