BBA DIGITAL MARKETING AND SALES MANAGEMENT

Field of study

BACHELOR'S DEGREE IN MANAGEMENT | WARSAW

Speciality

BBA DIGITAL MARKETING AND SALES MANAGEMENT | WARSAW

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Start your international studies at WSB University

Join our Bachelor's in Digital Marketing and Sales Management program and develop the skills to succeed in today’s fast-changing digital economy. The program is taught in English and welcomes students from many countries.

To apply, please fill in the form. Our admissions team will support you throughout the process.

Bachelor's in Management – Digital Marketing and Sales Management | WARSAW

This specialization is designed for individuals who want to develop practical skills in digital marketing, sales strategies, and online business tools.

Students will gain insights into consumer behavior, digital communication, and modern sales techniques that help businesses grow in competitive markets.

Knowledge you acquire

If sales and marketing are your passion, you conduct negotiations in every aspect of your life, you dream about the career of sales manager, commercial director, head of marketing, you want to set up your own business based on sales and marketing, you need to know how to motivate your team to effective and productive work to achieve your objectives, you wonder how to develop an effective marketing strategy, then these studies are just for you. As part of the Marketing & Sales Management specialization:
- You will learn the modern form of sales
- You will explore the secrets of techniques of influencing the customer
- You will gain knowledge about sales strategies and techniques
- You will learn how marketing communication should run
- You will learn how to manage a sales team
- You will learn effective incentive schemes in sales
- You will find out how to prepare marketing strategies
It is worth stressing that during the studies in the field of Management, you will gain both theoretical and practical knowledge in the field of management and related sciences. You will learn about the principles of the functioning of various organizations (enterprises and public institutions).

Moreover, during your studies, we will teach you to identify, diagnose, and solve the problems in the area of managing all resources: human, material, and financial resources, as well as information based on known management tools and instruments. You will be ready to make appropriate decisions and perform the functions of process and project management in the organization.

Internationally accredited:

Opportunity of a semester abroad with:

Management, I-cycle (6 semesters, bachelor's degree)

Selected basic content: economics, elements of law, sociology, quantitative methods.

Selected faculty content: organization and management, marketing, finance, enterprise resources management, and negotiations in business.

Content within specialization: modern forms of sales, techniques of influencing the customer, sales strategies, sales techniques, marketing communication, market entities behavior, commercial customer service, incentive schemes in sales, sales team management (CRM), e-commerce.

At WSB University, we understand that knowledge should go hand in hand with practice. Therefore, the education concept in the faculty of Management at WSB University assumes a high degree of practicality based on the high competencies of academic staff possessing both significant scientific achievements in the disciplines of economic sciences, management, and quality sciences, and practical professional experience gained in international organizations. During regular meetings with the practitioner, you will be able to personally meet and talk to interesting people who will talk with passion about their work and share their experience.

We are convinced that knowledge and excellent competencies gained at WSB University will make your professional career dynamic and your successes spectacular.

Admission Fee 250 EUR**

Tuition Fee
Bachelor's degree - TUITION FEE FROM 899 EUR per semester*

Master's degree - TUITION FEE FROM 999 EUR per semester*

A full, upfront payment of the whole study year is required in order to finalise your admission to WSBU.

^{*The Promotional Tuition Fee is regulated by the WSB University and is only valid for the first two semesters - one academic year - of study.}
^{For more specifics about the refund of the tuition fee, please read the Refund Section, which can be found here: https://wsb.edu.pl/en/admissions/admission-process/refunds}
^{The fee structure starting from the third semester is regulated by the Rector's Orders. More information on it can be obtained from your admission officer.}

^{**The admission fee is non-refundable.}

Have any questions? Write to us!

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BACHELOR'S DEGREE IN MANAGEMENT | WARSAW

BBA DIGITAL MARKETING AND SALES MANAGEMENT | WARSAW

Description

Start your international studies at WSB University

Bachelor's in Management – Digital Marketing and Sales Management | WARSAW

This specialization is designed for individuals who want to develop practical skills in digital marketing, sales strategies, and online business tools.

Knowledge you acquire

Program curriculum

Practical education

International Admission Coordinator

Olga Smolarek

Payment Information

Have any questions? Write to us!