The program will be available starting from the winter semester 2025/2026.

Master in Management - Tourism and Hospitality Management

What will you learn?

Optimal management in the tourism sector requires the application of modern concepts and tools, including advanced IT instruments for data collection, analysis, and presentation. Contemporary challenges of a knowledge-based, flexible, and collaborative economy also demand a flexible approach to conducting activities in local, national, and global tourism markets. During your studies, you will deepen your knowledge and acquire practical skills in areas such as:

• Handling domestic and international tourist traffic

• Creating business models and plans for tourism markets of various scales

• Planning and implementing marketing and sales activities in the tourism and hospitality industry

• Organizational behaviors enabling effective and ethical practices within the tourism and hospitality sector

• Financial management in tourism and hospitality entities

• Functioning of market mechanisms and state policies in tourism.

Additionally, you will understand the significance of sustainable development in the tourism and hospitality industry and learn to implement practices that minimize negative impacts on the environment and community

We Teach Practically

Specialized classes at the WSB Academy are led by experienced practitioners. As a result, students learn about current trends and the latest knowledge in their chosen specialization. Additionally, the University regularly organizes practitioner meetings, providing an opportunity to meet interesting individuals who passionately discuss their work.

CURRICULUM

Sample topics of specialization subjects covered within the specialization include:

• Applicable laws and regulations regarding operations in the tourism and hospitality industry

• Development of innovations and tourism products

• Organizational behaviors in tourism

• Marketing in tourism and hospitality

• Financial management

• IT support for project management

• Customer service strategies tailored to the specifics of the tourism and hospitality industry, including conflict resolution techniques, building customer relationships, and ensuring customer satisfaction.