Sample topics covered in the specialization include:

• Digital marketing strategies
• Social media in marketing
• E-business models and platforms
• Psychology in advertising and marketing
• Sales team management (CRM)
• Google ads and analytics – marketing automation
• Artificial intelligence in digital marketing
• Business simulations in e-commerce and digital marketing

Our approach is highly practical. As a graduate, you will be well-prepared to develop your professional career. Completing this specialization opens opportunities for positions at various managerial levels in e-business, digital marketing, e-commerce management, and online customer engagement departments of companies.

Knowledge and skills in digital marketing and online business also allow employment in marketing agencies, e-commerce platforms, technology startups, consulting firms, and public or private organizations managing digital communication and online services.

Important Notice:
The tuition fees listed on this page apply to international students.
They may differ from the fees applicable to Polish citizens.

A full, upfront payment of the whole study year is required in order to finalise your admission to WSB University.

^{*The Promotional Tuition Fee is regulated by the WSB University and is only valid for the first two semesters - one academic year - of study.
For more specifics about the refund of the tuition fee, please read the Refund Section, which can be found here: https://wsb.edu.pl/en/admissions/admission-process/refunds
The fee structure starting from the third semester is regulated by the Rector's Orders. More information on it can be obtained from your admission officer.}

^{**The admission fee is non-refundable.}