Dr hab. Michał Szyszka Achieves Academic Success

Dr hab. Michał Szyszka, a research and teaching staff member at WSB University and Director of the Professor Jerzy Altkorn Academic Library, has been awarded a habilitation degree in the discipline of social communication and media studies.

His habilitation was based on the monograph “The Image of Social Welfare in Media Discourse, Institutional Communication Practices and the Beliefs of Its Representatives”, published by PWN Scientific Publishers.

The publication is the result of many years of academic research, encompassing an analysis of 951 press materials from 2019–2022 and quantitative research involving 860 representatives of social welfare institutions. The author focused on how social welfare is portrayed in the Polish media, institutional communication practices and cooperation between social welfare institutions and the media.

Such an extensive body of research material enabled a comprehensive examination of the mechanisms shaping the media image of social welfare and the communication practices employed by institutions operating in this field.

The research findings make a significant contribution to the development of social communication and media studies, expanding knowledge of the role of the media in shaping public perceptions.

We warmly congratulate Dr hab. Michał Szyszka on his academic achievement and wish him continued success in his research and academic work!