The specialization program focuses on key managerial areas essential for the effective operation and development of small and medium-sized enterprises (SMEs). The curriculum combines operational, financial, and strategic perspectives, preparing students to manage day-to-day business activities as well as long-term development initiatives.

Sample topics of courses offered within the specialization include:

• establishing and developing small and medium-sized enterprises (SMEs)
• marketing in SMEs
• strategic management in SMEs
• investments and innovations in the SME sector
• accounting and taxation in SMEs
• change management
• environmental management in SMEs
• business negotiations

The specialization places strong emphasis on practical learning and real-world business challenges faced by small and medium-sized enterprises (SMEs). As a graduate, you will be well prepared to continue your professional development in small, medium-sized, and micro-enterprises, as well as in dynamically growing organizations.

The program prepares students to plan and establish their own business as well as to manage it effectively for sustainable growth. Students gain the skills necessary to take on managerial roles responsible for overseeing specific functional areas of a company, with particular attention to the characteristics of small and medium-sized enterprises (SMEs).

Graduates are ready to work as managers, team leaders, operational managers, and business development specialists, as well as to provide managerial support in consulting or advisory roles, particularly for small and medium-sized enterprises.

Specialization classes at the WSB University are delivered by experienced business practitioners, allowing students to gain insight into current market trends and practical managerial solutions. The program is regularly consulted with representatives of the business environment, including employers, ensuring that its content remains up to date and aligned with labor market needs.

In addition, the University organizes meetings with business practitioners, giving students the opportunity to learn directly from professionals who share real-life experiences, challenges, and best practices from managing and developing SMEs.

Important Notice:
The tuition fees listed on this page apply to international students.
They may differ from the fees applicable to Polish citizens.

A full, upfront payment of the whole study year is required in order to finalise your admission to WSB University.

^{*The Promotional Tuition Fee is regulated by the WSB University and is only valid for the first two semesters - one academic year - of study.
For more specifics about the refund of the tuition fee, please read the Refund Section, which can be found here: https://wsb.edu.pl/en/admissions/admission-process/refunds
The fee structure starting from the third semester is regulated by the Rector's Orders. More information on it can be obtained from your admission officer.}

^{**The admission fee is non-refundable.}