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Knowledge Exchange
Inspiration, Knowledge, and Dialogue: WSB University as a Content Partner of the 15th European SME Congress
Two days of inspiring debates, meetings, and experience sharing marked the 15th edition of the European Small and Medium Enterprises Congress (ESME Congress) – one of the most important events in Europe focused on entrepreneurship, innovation, and collaboration between academia and business.
On October 27–28, entrepreneurs, institutional leaders, academics, and public administration representatives gathered at the International Congress Center in Katowice to discuss the challenges and future of the SME sector.
WSB University participated as a content partner, creating a space for dialogue and knowledge exchange between academia, business, and administration.
WSB University Experts on the Congress Stage
During the two-day event, WSB University representatives actively participated in panel discussions, sharing insights and expertise in management, education, innovation, and skills development.
October 27, 2025:
- Dr. Karol Jędrasiak – “The Future of Education and Competencies in the Age of AI”
- Prof. Marcin Lis – “Innovation Management in SMEs in the Context of European Challenges”
October 28, 2025:
- Prof. Monika Bąk-Sosnowska – “New Generations of Employees – How to Reach Them? The Leader of the Future”
- Prof. Krystian Dudek – “Personal Branding of the Business Owner as a Driver of Growth”
- Dr. Karol Jędrasiak – “Digital Transformation in Small Business Practice”
WSB University Booth
Congress participants had the opportunity to visit WSB University’s booth, where they could discuss the university’s educational offerings, business collaboration opportunities, and professional skills development programmes.
Collaboration Between Academia and Business in Practice
Participation in the European SME Congress represents another step in the University’s mission, which has long supported entrepreneurship and initiatives combining education with business practice.
