The aim of this specialisation is to train professional managers for the automotive sector, taking into account the dynamic technological and market changes within the industry. The modules cover the analysis of business models for modern mobility and sales techniques in the premium market.
Graduates will gain knowledge of supply chain structures, the specifics of automotive marketing and trends in electromobility. These are essential skills for the effective management of dealerships, vehicle fleets and service processes. Furthermore, they will acquire the competencies needed to pursue a career in international automotive groups, as well as leasing and transport companies.