This specialisation is aimed at those who wish to gain knowledge and acquire practical skills in the field of psychology, which are useful in the business world in the broadest sense. The curriculum combines knowledge from the fields of psychology, marketing and management. During your studies, you will have the opportunity to acquire knowledge and skills in areas such as:
- general and social psychology,
- the psychological aspects of people management,
- assessing the factors influencing human behaviour within various organisational structures,
- effective communication,
- organising teamwork,
- resolving conflicts within an organisation and within a specific team,
- applying methodologies used in occupational psychology,
- techniques for influencing others,
- the psychological mechanisms through which advertising influences its audience,
- the assessment of the value and effectiveness of advertising messages.
Furthermore, graduates are aware of how to apply up-to-date psychological knowledge in various spheres of human activity and, in addition, demonstrate a high level of professional awareness and responsibility.