STUTTGART MEDIA UNIVERSITY GERMANY

Magdalena Weinle received her degree in Media Engineering and Management from Stuttgart Media University in 2008 (Diplom-Wirtschaftsingenieur). In 2010, she co-initiated and founded the Generator Startup Center, where she currently serves as Deputy Director. Additionally, she is the Team Lead for Entrepreneurship Education. She is also a Research Staff Member and Lecturer at Stuttgart Media University, specializing in Design Thinking, and Business Modeling. At the university's Institute for Applied Research, she is actively involved in the Centre for Innovative Teaching Methods, where she analyzes and designs learning scenarios. She has extensive experience in coordinating international entrepreneurship education projects, such as “Entrepreneurial Brains Made on Campus.” In recognition of her achievements, she was awarded an honorary professorship by Metropolitan University Budapest in 2019. 

Viktoria Heinzel is currently working as a research assistant and PhD candidate at Stuttgart Media University within the research department CREAM (Creative Industries and Media Society). She is affiliated with the Faculty of Information and Communication. Viktoria holds a Master's degree in Media Research. Her primary research themes include Creative Industries, New Work, Cross-sectoral Cooperation, and Innovation Management. With a professional background as a fashion designer, she is also highly interested in applied research projects focusing on sustainable fashion and textiles.