Program

9:00 AM – 10:55 AM | Presentations Part 1

Conference Opening

Sabina Ratajczak, PhD

Sabina Ratajczak, PhD

Educator, Vice-Rector for Development, Director of the Center for Quality and Innovation at WSB University. She is a member of evaluation teams for international higher education accreditation institutions such as CEEMAN and ACEEU. A passionate advocate of modern teaching methods and the use of technology in adult education. At WSB University, she is responsible for digitalization and supporting the implementation of the “Digital AWSB” strategy.

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The Future as a Tool in Business and Education

Can the future be learned? Or perhaps predicted? Maybe even designed?
In this talk, I will demonstrate how the logic of futures thinking helps various organizations navigate change by actively shaping strategies, business models, and educational programs. Using specific tools, I will show how working with signals of change, scenarios, and backcasting becomes a method for building resilience, fostering innovation, and engaging teams. And why, according to the UN, future literacy is becoming one of the key competencies of the future.

Rafał Kołodziej

Rafał Kołodziej

CEO of Greenhat Innovation and co-founder of the FutureS Thinking Group. He is a business and public service strategist, service and innovation designer. His main goal is to reduce complexity and turn possibilities into concrete solutions through the use of service design methodology, customer experience building, and FutureS Thinking. He develops new business models, innovative products, and services based on future customer needs.

As a strategist, he has worked with a wide range of clients, including numerous banks and financial institutions (ING Bank, Santander Bank, mBank, Autoay), e-commerce platforms (Allegro, X-KOM), insurance companies (Allianz, Ergo Hestia, PZU), mobility and industrial automation firms (Volkswagen Poznań, Siemens), owner-led companies (YES, Zyguła, Gerlach, Coccodrillo, Solano), retail chains (Pepco, Żabka, Rossmann), the education sector (SWPS University, Merito University, TEB Edukacja, ŻAK), as well as public institutions and local governments including the Gdańsk Metropolis, the City of Poznań, and the City of Wrocław.

He is the co-creator and long-time head of postgraduate studies in service design at SWPS University, where he also led numerous courses on value proposition development and business model design. He initiated Poland’s first postgraduate program in Designing the Future.

In 2022, he co-authored the book “POTOTYPING 2040” with Zuzanna Skalska. This publication introduces readers to a landscape of possible future scenarios and inspires long-term thinking about change—helping them prepare “here and now” for the New Order in the turbulent VUCA era.

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Lessons learnt about creativity spaces: CERN IdeaSquare

The aim of this talk is to share with the audience a reflection on the key lessons learned from a decade of experience at CERN IdeaSquare. Over the past ten years, IdeaSquare has served as a unique experimental space within CERN, where innovation, collaboration, and education intersect. This presentation will explore some of the core insights that have emerged from this journey. The talk will adopt a thematic structure, weaving together a series of conceptual "strokes" or focal points. These start with the foundational purpose behind IdeaSquare, what drives it. The theme of pedagogy will be central, examining how learning processes have been designed, disrupted, and reimagined in this unconventional educational setting. Another significant thread will be the difficulty of being different, highlighting the tensions and opportunities that come with challenging traditional academic norms. This includes reflecting on what it takes to sustain a space that thrives on experimentation and sometimes goes against the grain of standard practices. Finally, the talk will engage with the growing influence of Artificial Intelligence, particularly in the context of learning environments and how and why the role of teachers and educators will be more important than ever. Overall, this talk aims not only to share experiences but to spark thinking and dialogue, therefore inviting the audience to as well share in the context of education, innovation, and the human role in an increasingly automated world.

Pablo Garcia Tello, PhD

Pablo Garcia Tello, PhD

Holds a degree in Physics from the Complutense University of Madrid, Spain, and a PhD in Material Science from the University of the Basque Country, San Sebastian, Spain. He completed postdoctoral research at the Massachusetts Institute of Technology (MIT), where he also served as a Teaching Assistant in Semiconductor Processing Technology within the Department of Materials Science and Engineering. Dr. Garcia Tello has held significant positions in industry, including roles at Philips and NXP Semiconductors, specializing in micro/nanoelectronics and biotechnology. He later served as Contracts & Programmes Manager at the Aerospace and Defence Industry Association of Europe. Additionally, he has worked as a consultant with PNO Consultants, advising both private and public sector organizations in the chemical and ICT sectors on EU innovation programs. Actively involved in European Commission innovation initiatives and funding programs, Dr. Garcia Tello has authored over 70 peer-reviewed scientific publications and holds more than 10 international patents in micro/nanotechnology and biotechnology. He has contributed to two books and is the recipient of notable awards, including NXP Semiconductor’s Golden Patent of the Year, the European Falling Walls Award for Innovation Management and the Millennium Mathematics Project New Writers Award for Science Divulgation from Cambridge University. At CERN, Dr. Garcia Tello has served as the Knowledge Transfer (KT) Liaison Officer, where he helped expand CERN’s industrial partnerships. Currently, he is the section head of CERN’s EU Office, where he leads the development of new EU-funded projects and initiatives. He is also an active member of the European Physical Society and the International Union of Pure and Applied Physics, where he provides expertise in innovation policy and strategy

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11:05 AM – 12:45 PM | Presentations Part 2

Enhancing students’ self-directed learning in Challenge-based learning curricula

Details coming soon.

Sonia Gómez, PhD

Sonia Gómez, PhD

Works at Eindhoven University of Technology (TU/e) in the Netherlands already for 17 years. As Strategic Advisor in Innovations in Teaching & Learning, she manages programs at university and curriculum level. Sonia is the Program Manager of the TU/e Academy for Learning & Teaching and manages Challenge-based Learning activities and innovation projects across the university.  Sonia holds a PhD on education, and she is specialized in active learning methods (e.g. flip-the-classroom, Problem-based learning and Challenge-based learning, etc.) and has numerous publications as educational researcher in the field of engineering education. She has more than fifteen years’ experience in the design of development programs for teachers’ professionalization, projects and training courses on educational innovation. Sonia counts with broad international experience in educational projects in Europe, Africa and Latin American countries supporting universities in the field of curriculum development, and in transforming education. 

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"Rat34", "Skibidi" — sounds strange? That’s just the beginning.

3LAB: The Innovation Studio at III High School in Gdynia is a real-world social platform with its own ethical code — an educational ecosystem, a community that shares knowledge, time, and skills, and supports the development of innovative projects. It’s a space where all studio-created content is shared under Creative Commons licenses. It’s the table we all gather around — the starting point of our journey. It’s the people sitting at that table, creating and following shared “recipes.”
It’s ethics, ideas, processes, and solutions. It’s modeling, concepts, and strategies. It’s trends, cross-sector analysis, management, and coordination. It’s task forces tailored to real-time needs.

We may not be interested in the casinos of Las Vegas, but Danny Ocean’s way of working isn’t foreign to us. Extreme research drones, flexible endoscopes, smart bottles, lunar base models, medical inventions, community projects designed for pandemics and crises...

This community includes students, alumni, scientists, experts, teachers, school staff, foundations, universities, agencies, institutions, private companies, and friends. The initiative is aimed primarily at students of III High School in Gdynia, but we also welcome guests from other schools — even elementary ones. If a student knocks on our door, we’re happy to take them in.

What we do goes far beyond the official curriculum. The scope of our activities has no limits. We’ve reached the stratosphere. And that’s what our story is about — an unexpected puzzle, where we’re not just a single important piece, but play many key roles.

Anna Rzepa

Anna Rzepa

Leads the 3Lab Innovation Studio at III High School in Gdynia

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12:55 PM – 2:35 PM | Presentations Part 3

The More We Measure, the Less We See What Truly Matters: Why the Traditional Grading Model Has Run Its Course. Learning Processes in the Age of GenAI – Insights from Research

The traditional assessment model, focused on end results, is losing its developmental and diagnostic value — and this isn’t a new problem. Large language models can generate correct answers, but they create an illusion of mastery and act as scaffolding that replaces deep thinking. The more we focus on measuring outcomes, the less we see the learning process itself — what the learner is grappling with, and who they are becoming in the process. We need a new way of thinking about assessment, one that includes the path to the goal, self-reflection, and the ethical use of AI as part of cognitive development.This session will explore how to design assessment strategies that are resistant to the illusion of mastery and the outsourcing of thought. We’ll also consider whether working with language models has shifted Bloom’s linear taxonomy of learning objectives into a looping, process-oriented model — one where creating is no longer just a final stage.

Joanna Mytnik, PhD, University Professor

Joanna Mytnik, PhD, University Professor

I am the head of the Center for Modern Education (www.cne.pg.edu.pl) at Gdańsk University of Technology (since 2020), a biologist, researcher, and university lecturer (since 1999). My passion lies in designing learning ecosystems rooted in the latest neuroscience research and grounded in empathy for others’ needs. I am deeply fascinated by the search for innovative solutions in education, and my dream is to help bring about real, systemic change in Polish education. I am a vocal critic of traditional grading and the oppressive education system. My core areas of expertise include: educational transformation, neuroscience, gamification, active learning, new technologies, non-graded assessment, and the role of AI in education. For over 25 years, I’ve taught children, youth, and adults using original, unconventional methods and tools — including building motivational systems (I’ve been applying my own version of gamification in education since 2013). New technologies are a means to an end for me, not an end in themselves.

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A Shortcut to Educational Immersion: Scrollytelling and Videotelling in (Not Only) Higher Education

In the face of rapidly evolving ways students absorb information, there is an increasing need to redefine teaching approaches — especially in academic settings. Traditional methods often fall short of the expectations of a generation raised in a world of short-form content, interactivity, and instant access to knowledge.

This session aims to address these challenges by presenting two modern narrative approaches — scrollytelling and videotelling — as effective tools for enhancing engagement, focus, and knowledge retention. Both techniques are grounded in well-established pedagogical theories and adapted to the realities of contemporary education.

The presentation consists of three main parts:

  1. Context and Diagnosis – An analysis of modern students' learning styles and the cognitive impact of social media on their habits and attention spans.
  2. Scrollytelling – An introduction to this narrative technique based on scrollable, multimedia-rich stories, including examples of educational materials built in this format.
  3. AI-powered Videotelling – A look into the potential of creating engaging video content using cutting-edge tools such as avatar generators, text-to-video platforms, and AI-assisted video editing software.

As part of the session, we will also present an original educational model — the Immersive Narrative Strategy (INS) — which integrates scrollytelling and videotelling with activating methods such as Case-Based Learning, Problem-Based Learning, and Socratic questioning. The session combines theory and practice — all discussed concepts will be illustrated with real-life implementations and live demonstrations of selected tools.

Maciej Dowgiel

Maciej Dowgiel

Methodologist at the Center for Modern Methods and Educational Technologies at WSB University. A film scholar, media expert, and e-learning specialist. He is a graduate of postgraduate programs in Journalism, Cultural Management, Gender Studies, and E-learning Design and Implementation. A certified trainer in digital competencies (Facebook) and media education.  Maciej is a teacher and lecturer, as well as a trainer in film and media education and methodology of remote learning. He is an expert in digital and cultural competencies and a passionate advocate of new technologies.

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Emilian Maj, Eng.

Emilian Maj, Eng.

An IT specialist with a passion for educational technologies. A hands-on IT practitioner interested in applying modern tools in teaching. He regularly follows trends in social media, analyzing user engagement mechanisms on platforms such as Instagram, TikTok, and Facebook. Based on these observations, he creates interactive e-learning materials, adapting proven solutions from social media to serve educational purposes. He experiments with scrollytelling and videotelling — techniques that have evolved from content-scrolling behaviors in social media — adjusting them to the needs of students accustomed to dynamic digital content. His interests include the practical use of AI in creating educational materials and the application of active learning methods in the learning process.

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2:45 PM – 4:15 PM | Good Practices Session

Don’t Wait – Act. On a Community That’s Changing Teaching Here and Now

In the face of technological shifts and growing systemic pressure, university teachers are increasingly left to face challenges alone. That’s why building a community of practice, mutual support, and knowledge-sharing is becoming essential. Without it, each of us fights individually — instead of transforming the system together.

This session aims to show that we don’t need to wait for top-down reforms — change can begin locally, right here and now. I’ll present concrete examples of grassroots teaching initiatives implemented by lecturers — members of our AI in Teaching Ambassadors Network — that have made a real impact on students.

In the second part, I plan to share reactions from both students and faculty to these teaching practices, carried out in the spirit of methodical engagement and care. We may even ask ambassadors to conduct a short student survey, so we can include specific voices and feedback.

While the AI as Your Teaching Assistant course will serve as a point of reference, it won’t be the main topic. I’ll share a link to the course materials for those interested, but my focus will be on the outcomes — the actions and transformations it has inspired over the past two years.

Barbara Małuszyńska

Barbara Małuszyńska

Responsible for training and development programs for academic lecturers, instructors, and teaching methodologists within the Merito Universities Group. A graduate of Adam Mickiewicz University in Poznań, majoring in Management and Marketing; a certified trainer and business consultant with over 20 years of professional experience in Poland and abroad. She also works at the intersection of education and culture as the founder of the World of Possibilities Foundation, which has supported educational and artistic initiatives since 2010.

Since 2024, she has served as Program Director of the Merito Universities' course "AI as Your Teaching Assistant” — a 40-hour practical program designed to help university lecturers effectively use generative AI tools in their teaching practice.

Barbara combines design thinking with a deep understanding of educational challenges. She strongly believes that educational transformation begins with local communities and everyday, courageous decisions that reshape the learning experience for both students and educators — and this is precisely what she will speak about during her session.

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CRAFT + AI: How to Practice Future Skills in Higher Education Before They Disappear

In my session, I will present my original didactic model CRAFT (Critical–Reflective–Action-Oriented–Flexible–Thinking), developed in response to the growing need to foster future skills in higher education. The model was created from the belief that critical thinking, reflection, creativity, and collaboration—the foundations of 21st-century learning—are increasingly being replaced by formulaic tasks and the automation of the teaching process.

In a world where students often use AI to generate “assignment-ready” work rather than to support their thinking process, learning becomes superficial.

During the session, I will demonstrate how to use AI as a tool that supports thinking, action, and reflection—not as a shortcut. Participants will gain access to a GPT-powered virtual assistant designed to help generate lesson scenarios aligned with the CRAFT model and select prompts that foster the development of future skills.

In addition, I will share practical templates, micro-tasks, and examples of AI applications. The aim is not only to inspire but also to provide ready-to-use tools that can be implemented immediately. This is an invitation for educators who want to teach in harmony with technology—without giving up on thinking.

Anna Grabiec , PhD

Anna Grabiec , PhD

I am a university lecturer and educational experience designer. I specialize in modern didactics, integrating AI tools into the learning process, and fostering future skills. My work is driven by an approach that combines critical and reflective thinking, cognitive flexibility, and creative design of technology-enhanced teaching.

I am a member of GRAI – the Working Group on AI in Education at the Polish Ministry of Education and Science – where I actively contribute to initiatives promoting the conscious and responsible implementation of artificial intelligence in education. My main areas of interest include academic didactics, learning scenario design, the development of meta-competencies, and practical applications of AI in higher education.

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Teaching Thinking, Not Repeating: Design Thinking and Artificial Intelligence as Catalysts for Critical Thinking

In the age of AI, education should focus on developing critical thinking, rather than merely transmitting knowledge. During this workshop, participants will explore practical applications of the Design Thinking methodology combined with AI tools in educational practice. The session will showcase examples of problem analysis, formulating meaningful questions, and creative challenge-solving — all essential skills for conscious thinking and action in the information age. The workshop will take the form of an interactive session, incorporating teamwork and guided reflection.

Małgorzata Małecka-Tomala, MA

Małgorzata Małecka-Tomala, MA

A specialist in designing innovative solutions using the Design Thinking methodology. A practitioner with many years of experience leading workshops and training sessions for students, lecturers, and teachers — all focused on developing creativity, design thinking, and critical thinking. She is the author of academic publications in the fields of creativity and innovative teaching methods, an online course moderator (including on the Moodle platform), and an initiator of educational projects involving AI, LEGO® Serious Play, and various active learning strategies. In her teaching, she combines an empathetic approach with the practical application of tools that foster collaboration, communication, and innovative thinking.

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4:25 PM | Forum Summary and Closing

Do you have a topic worth presenting?

If you’re leading a project worth showcasing or would like to share your expert knowledge, submit your presentation proposal for this year’s Academic Quality Forum. Please send your submissions to:


Sabina Ratajczak, PhD

akademickie.forum@wsb.edu.pl