”We educate future business leaders by combining academic excellence with practical experience, in the spirit of values promoted by the WSB University. We have a positive impact on the economic and social environment through research, education, and cooperation with the business sector, adhering to the principles of sustainable development, equality, and continuous improvement.”
This mission statement highlights several key aspects of who we are and what we do. Firstly, it emphasizes the integration of academic excellence with practical experience – indicating that our pedagogy balances rigorous theoretical instruction with hands-on, experiential learning. Students at WSB Business School are not only expected to master advanced knowledge in business disciplines but also to apply this knowledge in real-world contexts, through internships, projects, and industry collaborations. Secondly, the mission situates our efforts within the values of WSB University, reinforcing alignment with the parent institution’s ethos. Values include responsibility, innovation, and a global perspective, among others, which inform all our programs and activities. Thirdly, the mission explicitly mentions our positive impact on the economic and social environment – underlining our role as an engaged institution that contributes to society. We achieve this impact via research that addresses practical problems, via education that produces competent and ethical graduates, and via cooperation with businesses to drive innovation and development in line with sustainable development principles and equality. This reflects a commitment to social responsibility and sustainability, ensuring that economic progress goes hand-in-hand with ethical considerations and inclusivity.
The mission guides our strategy by serving as a constant reminder of our dual commitment: to our students (in providing them excellent and practical education) and to our broader community (in generating research and partnerships that benefit society). It is intentionally aligned with WSB University’s own mission of creating an open and innovative academic community focused on future challenges. In operationalizing this mission over 2024–2030, WSB Business School will launch initiatives to strengthen teaching quality, expand practical training opportunities, intensify research with real-world impact, and deepen engagement with industry and community partners – all of which are detailed under our strategic pillars. The mission statement thus sets the tone for all subsequent sections of this strategic plan.