Academic Programs

WSB University offers a wide array of programs in Business and Management, ranging from undergraduate to doctoral studies, as well as executive education.

These programs are designed to equip students with essential knowledge and practical skills to thrive in the modern business world. Our programs emphasize innovation, leadership, internationalization, and professional development, ensuring graduates are well-prepared for the challenges of today’s dynamic economy.

WSB Business School offers a comprehensive portfolio of academic programs tailored to develop future business leaders at every stage of their careers. Established in 2024 as part of the prestigious WSB University, the Business School consolidates all business and management programs – from undergraduate and graduate degrees to MBA, Executive MBA, doctoral studies, and professional post-graduate certificates – under one robust framework.

This breadth of programs enables a seamless educational pathway, supported by a flexible and entrepreneurial institutional culture and the multidisciplinary strengths of WSB University’s broader academic community.

All programs are designed with a dual emphasis on academic excellence and practical experience, ensuring that students gain rigorous theoretical knowledge as well as real-world skills through hands-on learning opportunities.

A commitment to continuous improvement means curricula are frequently updated to reflect the latest research, industry trends, and global best practices.

In line with WSB’s internationalization strategy, many programs are offered in English and incorporate global perspectives, preparing graduates to thrive in an interconnected business environment.

Doctoral Programs

WSB Business School houses a rigorous doctoral program aimed at developing high-caliber researchers and scholars in management sciences.

Doctoral Program (PhD in Management and Quality Sciences, International Relations)

The International Doctoral Academy (PhD) offers doctoral training in key areas of management, economics, and finance, welcoming candidates from Poland and abroad.

The PhD program is built on WSB’s strong research culture and benefits from the University’s HR Excellence in Research designation (a recognition of high standards in research environment and faculty development).

Doctoral candidates engage in advanced seminars on research methodology, theory development, and contemporary management issues, working under the supervision of experienced professors who are active in international research. There is a clear focus on producing research with real-world impact: PhD dissertations at WSB often address pressing business or economic challenges, and candidates are encouraged to publish their findings in reputable journals and present at international conferences.

The Business School supports its doctoral students with resources such as research grants, opportunities to join funded projects, and teaching assistantships that develop pedagogical skills. By the end of their studies, PhD graduates are well-equipped for careers in academia, research institutes, or high-level analytical roles in industry.

Key Research Areas:

Strategic Management and Organizational Development
Digital Transformation and Innovation in Business
Leadership and Corporate Governance
Financial Management and Accounting
Supply Chain and Logistics
Human Resource Management and Employee Well-Being

- Research Excellence and Outputs: Doctoral research at WSB is aligned with the School’s strategic research priorities, such as entrepreneurship, digital economy, innovation management, and sustainable business practices. The School aims to increase research output by 50% over the 2024 baseline through active doctoral and faculty research, contributing to WSB’s goal of attaining national research excellence (Category A+ in Management). PhD students regularly publish in peer-reviewed journals and contribute to WSB University’s own scientific journals and monographs.
- Internationalization of Doctoral Education: All PhD programs are offered in English, attracting a diverse cohort of candidates and faculty supervisors. The School invites visiting international scholars to lead specialized doctoral workshops and encourages candidates to engage in international mobility. Many doctoral students spend a semester abroad at partner universities or participate in joint research seminars with overseas institutions, broadening their academic network.
- Supervision and Mentorship: Each PhD candidate receives personalized supervision from a faculty advisor (or a committee) with expertise in the student’s research area. Additionally, a mentorship scheme pairs junior researchers with senior academics or industry research mentors to provide guidance on both research content and career development. Regular doctoral colloquia and an annual PhD symposium offer platforms for candidates to present work in progress and receive constructive feedback from the academic community.
- Integration with Research Centers: Doctoral students are often affiliated with WSB’s research centers and institutes (e.g., the planned Center for Sustainable Business Research launching in 2026). This integration allows them to collaborate on larger projects and benefit from interdisciplinary perspectives. It also means doctoral research contributes directly to the School’s mission of producing knowledge that has social and economic impact.

MBA and Executive MBA Programs

MBA (EMBA) programs are designed for professionals seeking to elevate their leadership skills and business acumen. These programs embody the School’s motto by combining scholarly rigor with innovative, experience-based learning.

The MBA program is a postgraduate degree for early to mid-career professionals aiming to accelerate their careers or venture into entrepreneurship. It delivers a broad management education covering strategy, finance, marketing, human resources, and operations, with an emphasis on integrating knowledge across disciplines to solve complex business problems.

The Executive MBA program is tailored for senior managers and executives with substantial work experience; it builds strategic leadership capabilities and provides exposure to cutting-edge management practices in a format compatible with full-time work (often modular or weekend-based).

Both the MBA and EMBA at WSB incorporate a strong practical orientation – for example, the curriculum features extensive use of case studies, live consulting projects, and executive simulations to hone decision-making and leadership under real conditions.

Participants in these programs engage deeply with industry: courses are frequently co-taught by business practitioners, and many assignments involve tackling challenges faced by partner companies. A distinguishing element is the capstone project: MBA/EMBA participants undertake a consulting project or business venture plan as a culmination of their studies, often working closely with a company or their own employer to deliver tangible results.

- Leadership Development: The programs place significant focus on cultivating leadership competencies and soft skills. Through leadership workshops, executive coaching sessions, and team-based projects, participants enhance their abilities in communication, negotiation, crisis management, and innovative thinking. The EMBA, in particular, features an Executive Leadership module with assessments and feedback to help seasoned professionals reflect and grow as leaders.
- Global and Strategic Perspective: Given the increasingly global nature of business, MBA/EMBA coursework at WSB integrates international business strategy, cross-cultural management, and global economics. Both programs include an international study component – for instance, an optional study tour or exchange module with one of WSB’s overseas partner schools, allowing participants to immerse themselves in a different business environment. The School is actively developing dual-degree executive programs; by 2026, a pilot dual EMBA in collaboration with a foreign business school (e.g., a jointly delivered EMBA with Politecnico di Milano) is expected, enabling participants to earn two credentials and gain invaluable international exposure.
- Networking and Industry Exposure: MBA and EMBA cohorts at WSB Business School consist of diverse professionals from various industries, fostering a rich peer-learning environment. The School organizes networking events, panel discussions with CEOs and entrepreneurs, and executive speaker series exclusively for MBA/EMBA participants. An Executive-in-Residence program is being introduced, where distinguished industry leaders spend time on campus to mentor MBA/EMBA students and contribute to class discussions. Such initiatives significantly expand participants’ professional networks and provide access to mentorship from high-level executives.
- Flexible Format and Support: Understanding the needs of working professionals, the MBA and EMBA are delivered in flexible formats (weekend classes, block sessions, or hybrid online components) to accommodate busy schedules. Participants receive dedicated academic support, including preparatory refreshers in quantitative skills or English (if needed), and one-on-one access to faculty for consulting on business projects. The program administration offers concierge-level service for executives, ensuring that everything from enrollment to course materials and travel for any international modules is handled smoothly.

Executive Master of Business Administration

Executive MBA (EMBA)

The Executive MBA program at WSB University is designed for senior professionals and managers seeking advanced leadership and strategic management skills. The program emphasizes decision-making in complex business environments, global business strategy, digital transformation, and innovation management. Participants engage in case studies, simulations, and networking with business leaders, ensuring a practical, real-world approach to business challenges.

Key Benefits:

Designed for experienced managers, entrepreneurs, and executives.
Internationally oriented curriculum with case studies from global corporations.
Focus on digital transformation, strategy, and innovation.
Extensive networking with industry experts and international faculty.

MBA Programs

WSB University offers a diverse selection of MBA programs, tailored to different industry needs and managerial roles. These programs blend theoretical insights with practical business applications and are highly valued in the job market.

Selected MBA Specializations:

Each MBA program is designed to accelerate career growth, providing executive-level knowledge, leadership training, and networking opportunities.

Professional Development Education

In addition to its degree programs, WSB Business School provides a rich suite of executive education and lifelong learning opportunities. These offerings include postgraduate diploma programs (post-graduate studies), short courses, professional certifications, and custom training solutions for organizations.

Postgraduate diploma programs are typically intensive one-year courses for individuals who already hold a bachelor’s or master’s degree and wish to gain specialized expertise (for example, in areas like Business Analytics, HR Management, Digital Marketing, or Health Care Management). Delivered in a flexible part-time format, such programs focus on practical skills and up-to-date industry knowledge, often featuring instructors drawn from industry as well as academia.

WSB’s executive education portfolio also features open-enrollment short courses and workshops on current topics – recent and upcoming offerings include modules on Artificial Intelligence in Business Strategy, Agile Project Management, Sustainable Finance, and Innovation & Design Thinking. These courses are continually refreshed to address emerging competencies demanded by the market.

For corporate clients and public organizations, WSB Business School’s designs tailor-made training programs to upskill employees and managers. These custom programs leverage the School’s expertise in management education and its pool of experienced faculty consultants. They can be delivered on-site or online, covering domains from leadership development to digital transformation, and are aligned with the client’s strategic objectives.

- Industry-Relevant Curriculum: Programs are developed in consultation with industry advisory boards and reflect the latest business challenges and innovations. Whether it’s harnessing big data, managing remote teams, or understanding ESG (Environmental, Social, Governance) criteria, executive courses at WSB equip participants with actionable insights and frameworks.
- Expert Instructors: Courses are led by WSB’s top professors and seasoned practitioners from the field. This combination ensures a balance between research-backed knowledge and real-world applicability. Many instructors bring international experience, giving participants a broadened perspective on best practices worldwide.
- Flexible and Innovative Delivery: WSB employs modern pedagogical techniques and digital platforms in executive education. Participants might find themselves engaging in a live business simulation, analyzing a Harvard Business School case, or collaborating via an online platform that connects executives across continents. The School’s investment in digital infrastructure (smart classrooms, a high-end Learning Management System, and tools like interactive polling or simulation software) supports an engaging learning experience for both in-person and online formats.
- Certification and Recognition: Upon completion, participants receive certificates from WSB Business School, and in some cases, can earn badges or credentials recognized by professional bodies. For example, a course in project management may prepare attendees for PMI certification exams, while a finance bootcamp might confer a certificate aligned with CFA Institute standards. These credentials attest to the skills acquired and can be valuable for career advancement.

Postgraduate Programs

For professionals seeking specialized skills without committing to a full MBA, WSB University offers a variety of postgraduate certificate programs.

Master’s Degree Programs

WSB University’s Master’s in Business & Management programs equip students with advanced knowledge and leadership skills, preparing them for mid-to-senior management roles.

Graduate Programs (Master’s Degrees)

At the postgraduate level, WSB Business School offers Master’s programs that allow students to deepen their expertise and specialize in advanced areas of management.

Master’s degrees (typically two-year programs) are available in concentrations such as International Business, Project Management, Finance and Accounting, Digital Marketing, and other contemporary fields aligned with market needs.

The curriculum is research-informed and industry-driven, emphasizing analytical skills, strategic decision-making, and leadership development. Graduate students engage in case analyses, strategic simulations, and often collaborate with companies on live consulting projects or research assignments.

A hallmark of the Master’s experience is the integration of real-world projects – many programs culminate in a thesis or capstone project done in partnership with an external organization, allowing students to tackle actual business challenges.

WSB Business School maintains Program Advisory Boards (including industry experts and alumni) for key master’s programs to keep content up-to-date and relevant to emerging trends. Moreover, the School’s emphasis on innovation ensures new and interdisciplinary subjects are introduced regularly; for example, master’s students can take cutting-edge electives in areas like Business Analytics, Sustainable Finance, or AI Applications in Business, reflecting the latest developments in the field.

Master’s Programs Available:

Master's in Management
- Specializations in International Business, Digital Marketing, Innovation & Entrepreneurship, and HR Management.
- Focus on leadership, strategy, and business development.
Master's in Finance & Accounting
- Covers corporate finance, taxation, auditing, and risk management.
- Prepares students for CFA, ACCA, and CPA certifications.
Master's in International Business
- Covers cross-border business operations, international trade, and business negotiations.
- Prepares graduates for careers in multinational companies and global markets.
Master's in Project Management
- Covers managing modern organisations, reading data, accelerating digital transformation, working across cultures.
- Prepares graduates for careers in international companies as effective managers.

Each Master’s program provides a deep dive into industry-specific challenges, offering real-world case studies, internship opportunities, and project-based learning.

- Specialization and Electives: A wide array of elective courses and specialization tracks enable students to tailor their degree to their career goals. Whether focusing on human resources, data analytics, supply chain management, or entrepreneurship, students acquire in-depth knowledge in their chosen domain.
- Research and Faculty Interaction: Master’s students benefit from close interaction with WSB’s faculty, many of whom are active researchers (as detailed under Faculty and Research). Students are trained in research methodology and encouraged to undertake research projects or assist in faculty research, fostering an investigative approach and often resulting in conference presentations or publications.
- Global Engagement: In line with WSB’s Internationalization Strategy, the School embeds global content across graduate curricula. A core module on Global Business Perspectives exposes all Master’s students to international case studies and multicultural team projects. Students also have access to dual-degree options or study-abroad opportunities – for example, a Master’s student might pursue a semester at one of WSB’s partner universities in Europe or Asia, gaining a broader academic outlook.
- Professional Certification Pathways: Several Master’s programs integrate content that prepares students for recognized professional certifications. For instance, the Finance and Accounting track aligns with ACCA (Association of Chartered Certified Accountants) standards, and the Project Management specialization covers knowledge areas consistent with PMI (Project Management Institute) certifications. These alignments with professional bodies enhance graduates’ credentials and employability.

Bachelor’s Degree Programs

WSB University’s Bachelor’s programs in Business & Management provide foundational business knowledge, practical skills, and internship opportunities to prepare students for successful careers.

Undergraduate Programs (Bachelor’s Degrees)

WSB Business School’s undergraduate programs lay a strong foundation in business and management fundamentals while fostering critical thinking and leadership skills.

Students can pursue Bachelor’s degrees in fields such as Business Management, Economics, Finance, Logistics, and related disciplines, with options to study in Polish or English. The undergraduate curriculum emphasizes a balance between theory and practice – courses cover core concepts in management, marketing, accounting, and economics, and integrate case studies and business simulations to connect classroom learning with real-world scenarios.

Every bachelor student is required to engage in practical training, which may include internships or project-based assignments with corporate partners, ensuring that graduates enter the job market with relevant experience. Small class sizes and mentorship by faculty provide a supportive learning environment, and students are encouraged to participate in research projects or student consultancy teams to further apply their knowledge. Additionally, an entrepreneurial mindset is nurtured through opportunities to join innovation competitions and business incubator programs on campus.

Bachelor’s Programs Available:

Bachelor's in Management
- Specializations: Business Management, Psychology in Business, Digital Marketing & Sales.
- Covers strategic decision-making, operational management, and leadership skills.
Bachelor's in International Relations
- Focuses on global politics, diplomacy, and international economics.
- Prepares graduates for careers in international business, public institutions, and global organizations.

- Comprehensive Curriculum: A well-rounded syllabus covering management, economics, quantitative methods, and communication skills, continuously updated to include emerging topics like digital transformation and sustainability.
- Experiential Learning: Mandatory internships or practical projects for all students, leveraging WSB’s network of industry partners to achieve 100% placement of interested interns. Capstone projects often involve solving real business problems or developing business plans under the guidance of both faculty and industry mentors.
- International Perspective: Courses incorporate international case studies and cross-cultural communication components. Students can opt for programs taught in English and have opportunities for semester-long exchanges abroad, ensuring exposure to global business practices.
- Student Support and Flexibility: Academic advising and skills workshops help students adapt to university-level study. Flexible scheduling and elective choices allow personalization of the learning experience, and top-performing students may join an honors track or tutoring programs for additional challenges.

Why Choose WSB University for Business & Management Studies?

Key Advantages:

Globally Recognized Degrees – Internationally respected and industry-relevant curriculum.
Practical Learning Approach – Real-world projects, business simulations, and case studies.
Strong Industry Connections – Partnerships with leading companies, banks, and consulting firms.
Flexible Learning Formats – On-campus, hybrid, and online options to suit different learning needs.
Career Support & Internships – Dedicated career services to assist students with job placements.

Who Should Apply?

WSB University’s Business & Management programs are ideal for:

Aspiring managers and entrepreneurs.
Professionals seeking career advancement.
Individuals looking to develop specialized business expertise.
Executives aiming for global business leadership roles.