WSB Business School is an integral and expanding component of WSB University, a prestigious Polish higher education institution founded in 1995.
WSB University began as a business-focused school and has since grown into a comprehensive university encompassing about 30 disciplines from law to medicine. Within this broad university, WSB Business School was established in 2024 to sharpen the focus on business and management education and research, consolidating business-related programs – from Bachelor's and Master's degrees to MBA, Executive MBA, doctoral studies, and professional post-graduate programs – under one robust framework. This unique positioning allows the Business School to leverage a flexible organizational structure and an entrepreneurial culture while drawing on the multidisciplinary strengths of the wider university. As a result, WSB Business School positions itself as a leading academic and research unit in Poland and the CEE region in the field of management sciences.
Our institutional identity is defined by a commitment to excellence, innovation, and societal impact. The Business School’s motto, “Academic Excellence, Wisdom, Sustainability, Brilliance”, encapsulates this ethos. Wisdom reflects our foundation in academic rigor and informed decision-making. Academic Excellence is a research and education constant improvement process, starting from high standards. Sustainability underscores our dedication to ethical leadership and long-term societal benefit. Brilliance signifies the pursuit of innovation and outstanding results. These principles echo the core values of WSB University, which places human development, openness, and future-driven innovation at the center of its mission. WSB Business School directly contributes to this vision by specializing in business education and research that addresses emerging global challenges and trends. Our identity as “a leading academic and research organization in Poland and Central and Eastern Europe” in business disciplines is both an aspiration and a guiding trajectory.
In terms of positioning, WSB Business School aims to differentiate itself through a blend of academic excellence and practical engagement with business. We operate at the intersection of academia and industry, forming strong partnerships that enhance the relevance of our programs. The school benefits from WSB University’s reputation as a valued partner for businesses and local governments in Poland. We intend to build on this reputation, ensuring that our educational offerings are closely aligned with industry needs and societal expectations. By 2030, our goal is for WSB Business School to be recognized as the number one business school in Poland and among the top three in CEE for business and management education and research. This recognition will be pursued through competitive rankings (such as the national Perspektywy ranking and global rankings like Times Higher Education) and through achieving international accreditations that signal quality and excellence (EFMD, AACSB, AMBA, CEEMAN, BSIS). In summary, our institutional identity is one of a dynamic, research-active, and globally oriented business school that upholds the overarching values of WSB University while carving out a leadership role in our domain.