WSB Business School’s culture and strategic decisions are grounded in a set of seven core values.
These values define what we stand for and how we conduct our educational and research activities. They are fully consistent with the values and strategic directions of WSB University, and they form the foundation for our strategic pillars and initiatives.
The core values are:
- Academic Excellence
A commitment to the highest standards in teaching, learning, and research. We seek to provide a rigorous and comprehensive education that prepares students for leadership roles. This involves continuously updating curricula, maintaining an outstanding faculty, and fostering an environment where scholarly inquiry thrives. Academic excellence for us also means pursuing quality benchmarks such as accreditation and recognition that our programs meet international standards.
- Practical Experience
A focus on blending theoretical knowledge with practical application. We believe that management education must bridge the gap between academia and the real business world. This value drives us to incorporate internships, case studies, simulations, live consulting projects, and other experiential learning opportunities into our programs. By ensuring students gain hands-on experience, we enhance their skills, confidence, and employability.
- Business Collaboration
A dedication to forming and maintaining strong partnerships with the business community. We recognize that collaboration with industry partners is crucial for keeping our education relevant and impactful. This value highlights the importance of aligning our programs and research with the needs and trends of the marketplace. It manifests in initiatives such as co-created curricula with companies, industry advisory boards, joint research centers, and extensive networking between students and business leaders.
- Responsibility (ESR; Ethics, Sustainability, Responsibility)
A commitment to ethical behavior, social responsibility, and sustainable development in business. We underscore that decisions made by our students, faculty, and partners should consider not only economic outcomes but also social and environmental impacts. This value infuses our curriculum with topics like business ethics, corporate social responsibility (CSR), and sustainable business practices. It also guides our institutional behavior – from campus operations to research priorities – aligning with WSB University’s goal of promoting responsible consumption and sustainability at all levels. Graduates of WSB Business School are to be conscientious citizens who champion equality, diversity, and sustainability in their organizations and communities.
- Innovation
Fostering creativity, entrepreneurship, and forward-thinking in all aspects of education, research, and collaboration. Embracing innovation means encouraging new ideas and experimental approaches to solve business problems, as well as adopting cutting-edge technologies. We value an innovative mindset among our students and staff, which is crucial in a rapidly changing world. This translates to promoting research on emerging business models, introducing new teaching methods (like digital learning tools), and cultivating an institutional culture that is agile and open to change. Innovation is also reflected in the WSB University’s emphasis on being a “Digital University” and trendsetter in education, which our Business School supports through digital transformation initiatives.
- Global Mindset
Emphasizing international awareness and cross-cultural competence. A global mindset is crucial for business leaders in today’s economy. We value understanding the complexities of the global business landscape – including cultural diversity, international markets, and global economic trends. This value drives us to internationalize our curriculum, encourage foreign language proficiency, and facilitate international exchanges and cooperation. It aligns with WSB University’s status as a leader in internationalization in Poland and supports the University’s strategic direction of being an “International University.” By instilling a global mindset, we prepare students to operate effectively in a globalized environment and to appreciate diverse perspectives.
- Continuous Growth
A commitment to ongoing improvement and lifelong learning. We believe that both individuals and the institution should constantly strive to develop and adapt. For our students and alumni, this means fostering the attitude that learning does not end at graduation – they should continue upskilling and personal development throughout their careers (aligning with the concept of a ‘LifeLong University’ espoused by WSB University). For faculty and staff, it means actively seeking professional development and embracing new methodologies. For the institution, continuous growth involves regularly assessing and enhancing our programs, expanding into new areas of relevance, and building capacity (faculty qualifications, research output, infrastructure) to meet future challenges. This value ensures we remain dynamic and responsive, rather than complacent, in the face of evolving educational needs.